Spanx: Sara Blakely top success strategies

sara blakely from spanx

Sara Blakely rocked the fashion world in 2000, when she cut the feet off of her control top pantyhose and created what we have come to love and know today – Spanx.

In the last 18 years, her company has an estimated 400 million dollars in sales, plus she is part owner of the Atlanta Hawks baseball team, making her net worth skyrocket past $1 billion, according to a recent interview with

What is her secret to success? You will be surprised to discover that Blakely isn’t a superwoman, but she struggles with fear and doubt just like we do. But she realized what was holding her back from reaching her dreams was her own negative thinking.

Barriers to your success

Blakely says that the number one reason why so many people fail is due to allowing negative thoughts to infiltrate their minds such as: “I’m not good enough, rich enough, I don’t have enough talent or pretty enough, etc.”

Blakely has learned to manage her negative thinking by identifying that it is damaging and hurtful. A recent study by the National Science Foundation showed that an average person has between 12,000 to 60,000 thoughts or ideas a day but eighty percent of them are negative. Here are three ways Blakely has stopped negative self-talk in its tracks.

Get perspective into your unique situation

In Blakely’s interview with, she admits that it is easy to get caught up in fantasy while climbing the entrepreneurial journey. But as you climb the ladder, you are going to have ups and downs, failures and successes. The key lies in not losing perspective.

When things go badly, take a step back and reevaluate the situation. Don’t lose track of your original goal by becoming overly discouraged and disappointed, just because you were rejected or missed an opportunity. The past is the past and the past is meant to teach us to improve.

Reprogram your brain

Fear is our own worst enemy and can stop us from even trying to reach our full potential. Here are three ways that you can reprogram your brain to stop fear over overtaking your life.

1. Fear isn’t your enemy; your reaction to fear is your enemy. Reprogram your brain to realize that there is no threat involved in what you are about to do.

2. Give yourself 20 seconds of bravery three times a day. What is twenty-second? Nothing! Take a leap of faith every day and it will get easier and easier.

3. The more you expose yourself to the unknown, the more comfortable you will be at adapting to new situations. Plus, you will be able to take advantage of new opportunities.

Reframe your mind

Blakely has the same negative voice inside of her head that we all do, but she has learned to tone it down. Instead of dwelling on thoughts like: “I can never do this” or “This isn’t going work” or “Who am I compared to those people, I am a nobody!

The more we think about something negative, the more we convince ourselves that it is true, making failure a sure thing. Stop and think about when do you think this way? Peer pressure, failed expectations, etc. Once you identify the trigger to your negative thinking you can begin to reframe your mind.

Replace those negative thoughts with positive ones and little by little you will be more positive and successful.

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